Adam Yale - UX Designer & Strategist
Creative Direction, User Research, User Testing, Wireframing, Sketching, Usability, Interaction Design, Rapid Prototyping, Visual Design and Branding.
I have extensive hands-on experience with every stage of a user-centered design process including: user research, user testing, wire framing, sketching, interaction design, rapid prototyping, visual design and branding.
At DeveloperTown, I work with an ambitiously smart team to build cross-platform experiences for a wide range of audiences and markets. Previously, I was the Creative Director at ChaCha where I led the design of key initiatives across the Q&A platform.
Currently focusing on mobile applications across multiple platforms where I can apply my expertise in user experience and strategy.
I also advice early-stage mobile startups.
Establishing and developing a project’s personality, perspective, and reason for being
User research helps understand the users and their needs and identifies the requirements of the product.
Generating lots of ideas and then quickly testing them to find the ones worth pursuing.
Using data from customer and market research, UX research, analytics, market and sales data and competitive assessments to produce a game plan
Understanding how users and technology communicate with each other is fundamental to shaping digital products for people’s use.
Brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.