ABOUT

Adam Yale - UX Designer & Strategist

Specialties and Focus:

Creative Direction, User Research, User Testing, Wireframing, Sketching, Usability, Interaction Design, Rapid Prototyping, Visual Design and Branding.

A lifelong student of human behavior and its relation to visual communication. I’m continually fascinated with the psychology of design and what inspires people to interact with their environment. Research is an addiction. Design is the result.

I have extensive hands-on experience with every stage of a user-centered design process including: user research, user testing, wire framing, sketching, interaction design, rapid prototyping, visual design and branding.

At DeveloperTown, I work with an ambitiously smart team to build cross-platform experiences for a wide range of audiences and markets. Previously, I was the Creative Director at ChaCha where I led the design of key initiatives across the Q&A platform.

Currently focusing on mobile applications across multiple platforms where I can apply my expertise in user experience and strategy.

I also advice early-stage mobile startups.

SPECIALTIES

Creative Direction

Establishing and developing a project’s personality, perspective, and reason for being

User Research

User research helps  understand the users and their needs and identifies the requirements of the product.

Rapid Prototyping

Generating lots of ideas and then quickly testing them to find the ones worth pursuing.

UX Strategy

Using data from customer and market research, UX research, analytics, market and sales data and competitive assessments  to produce a game plan

Interaction Design

Understanding how users and technology communicate with each other is fundamental to shaping digital products for people’s use.

Branding

Brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.

Testimonials


Salim Tarazi
Director of Audience, eBay

“Adam’s flawless aptitude for aesthetics and user experience places him in a category above the rest. Best in the Midwest!”


Shawn Shwegman
CEO Demand Jump

“Adam has everything you look for in a Creative Director – intelligent, incredible work ethic, methodical process, rapid iterations, low ego, culturally adept, etc.


David Slade
Director of Product, CNET

“Adam’s approach to projects shows a comprehensive understanding of the business side as well as the UX side. His deliverables were of high quality and on target every time.”

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